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Dingdong Dantes For 'Goldilocks'

Dingdong Dantes For 'Goldilocks'

Goldilocks has chosen Dingdong Dantes as its latest endorser.

“It was definitely a unanimous choice,” explained Goldilocks marketing director Pinky Yee. “Just like Goldilocks, Dingdong’s appeal transcends market segments and age groups. He’s a great addition to the Goldilocks family,” she adds.

Dingdong Dantes considers the partnership inevitable. “Actually, I’ve been part of the Goldilocks family ever since I was young, given the fact that on every birthday, special occasion, family reunion and almost all celebrations, Goldilocks products were always there. Siguro, lahat ng Pinoy part ng Goldilocks family,” Dingdong mused, “formalized lang yung sa akin.”

Goldilocks also launched its latest tagline, “You’re the One, Goldilocks.” Even after 43 years of being ingrained in the hearts and stomachs of Filipinos, Goldilocks continues to reinforce its unrivalled position. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects. National consumer surveys have identified Goldilocks as the landslide winner in customer satisfaction indices such as Top-of-Mind Awareness, Awareness Conversion (the ability to translate brand awareness to actual trial) and Share of Heart (the emotional approach to measuring preference). It enjoys a committed customer base and continues to attract even more.

Sobrang bagay yung tagline na ‘You’re the One’ sa Goldilocks,Dingdong Dantes says. “Basta celebration, special occasion, pasalubong, merienda, cakes, or pastries, isa lang naman ang pumasok sa isip at puso ng Pinoy,” he adds. Pointing to a large screen with the Goldilocks logo proudly displayed, Dingdong wholeheartedly exclaims, “You’re the One.

~PhilStar



Anonymous –   – (Tuesday, January 13, 2009 11:45:00 AM)  

di bagay...
di na ko bibibili ng goldilocks..
pa no na si kris aquino..

Anonymous –   – (Tuesday, January 13, 2009 1:56:00 PM)  

kung alam ninyo lang kung paano mag handle ng mga pagkain ang goldilocks..matuturn off kayo!

Anonymous –   – (Tuesday, January 13, 2009 4:41:00 PM)  

pwe kayo puro kayo paninira!!!!
i love goldilocks esp. their palabok etc.

Anonymous –   – (Wednesday, January 14, 2009 12:45:00 PM)  

e di enjoy ka lang sa pag lafang ng palabok mo...basta ako hindi ako kakain sa goldilocks.

Anonymous –   – (Wednesday, January 14, 2009 3:33:00 PM)  

pumuti Lalo si dingd0ng ha!! Per0 sana di tinanggal si kris & family as end0rsers

Anonymous –   – (Wednesday, March 24, 2010 6:06:00 PM)  

http://www.facebook.com/note.php?note_id=10150136858545411

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what can you say about this?! :)

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