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Top Ten Celebrity Endorsers of 2008

This is a different list and it’s not based on their income and asking price. This time, we will rank the Top 10 celebrities according to the number of products that they endorse.

Another way of finding out who are the Top Celebrity Endorsers of the country is by counting how many companies entrusted their products to the celebrity as their image model. In case of a tie, we give weight to the number of tri-media exposures.

Top Ten Celebrity Endorsers of 2008

NO. 1: JUDY ANN SANTOS
(16 tri-media, 8 billboard and print)

1. Maggi Magic Sarap
2. Tuseran Forte
3. Fitrum
4. Datu Puti Vinegar
5. Selecta Ice Cream
6. Lactacyd Feminine Wash
7. Pride Washing Machine Detergent
8. Splash Extract Papaya
9. Tal ‘n Text Mobile Network
10. Angel Condensada
11. M. Lhuiller Pawnshop
12. 555 Sardines
13. Modest Sanitary Napkins
14. Pantene Shampoo
15. PLDT MyDSL
16. Meralco
17. Forever Flawless
18. Bacolod Chicken Inasal
19. For Me Apparel
20. BDO Credit Card
21. Bodega ng Bayan
22. Pacific Blue Shades
23. Familia Housewear
24. Marcella’s Accessories

NO. 2: MARIAN RIVERA
(15 Tri-Media, 9 Print and Billboard)

1. Sunsilk Shampoo
2. Maxipeel Concealing Cream
3. Maxipeel Expoliant Cream
4. Maxipeel Soap
5. Maxipeel Body Lotion
6. PLDT Reloadable Card
7. PLDT Landline Plus
8. Del Monte Fit and Right
9. Nesvita Cereal Drink
10. San Mig Light Beer
11. Grand Matador Brandy
12. Natasha Beauty Cosmetics
13. Natasha Fragrances
14. Island Pacific Supermarket (USA)
15. Hapee Toothpaste
16. Particles shirts
17. Karimadon Ladies Wear
18. Jag Jeans
19. Hawaiian Sun Shades
20. Blue Water Day Spa
21. Facial Care Laserlight Hair Removal
22. Phoenix Gasoline
23. Ginebra San Miguel
24. Fresh Look Contact Lens

NO. 3: KRIS AQUINO
(13 Tri-Media, 8 print and billboard)

1. Maggi Sinigang Mix
2. Casino Femme Rubbing Alcohol
3. Pantene Shampoo
4. Goldilocks
5. Heartvit Food Supplement
6. Pampers Diapers
7. San Miguel Beer
8. Smart Communications
9. Oishi Prawn Crackers
10. Purefoods Chunkee Corned Beef
11. Magnolia Chicken
12. Gynepro Feminine Wash
13. White Cat Detergent
14. Xando Block and Burn
15. Magnolia Nutri-Oil
16. San San Cosmetics
17. Kashieca
18. Philip Stein Watches
19. Facial Care Center
20. San Miguel Supremo Vinegar
21. Eurotiles

NO. 4: PIOLO PASCUAL
(10 tri-media, 6 print and billboard)

1. Centrum Multivitamins
2. BDO Bank
3. San Mig Coffee
4. Bench
5. Max’s Restaurant
6. Smart Communications
7. Selecta Ice Cream
8. Clear Anti-Dandruff Shampoo
9. Pond’s Pinkish White Cream
10. Speed Detergent
11. KText Interactive
12. Blue Water Day Spa
13. Timex Watch
14. Belo Medical Group
15. Sky Travel
16. Smart Buddy

NO. 5: ANGEL LOCSIN
(8 tri-media, 3 print and billboard)

1. Head and Shoulders Shampoo
2. Smart Buddy
3. Smart Communications
4. Myra E Lotion
5. McDonalds
6. Avon
7. MET Gluthathione
8. San Mig Fruit Drinks
9. Folded and Hung
10. Timex Watch
11. Active Angel

NO. 6: EDU MANZANO
(7 tri-media, 4 print and billboard)

1. Advil
2. Liveraide
3. Datu Puti Soy Sauce
4. LBC Bank
5. Coffee Mate
6. Lucky Me Pancit Canton
7. Smart Communications
8. V-GO Energy Drink
9. Boardwalk Apparel
10. Konka Cellphone
11. Konka Television

NO. 7: SARAH GERONIMO
(9 tri-media, 1 print and billboard)

1. Jolibee
2. Charmee Feminine Protection
3. Hapee Toothpaste
4. AMA School
5. Cebuana Lhuiller Pawnshop
6. Lady’s Choice Mayonaise
7. Xtreme Magic Sing
8. Belo Beauty Soap
9. Startec (USA and Canada)
10. HerBench

NO. 8: RICHARD GUTIERREZ
(8 tri-media, 1 print and billboard)

1. HBC
2. Head and Shoulders Shampoo
3. Emperador Brandy
4. Globe Telecom
5. Del Monte Fit and Right
6. Unique Toothpaste
7. MET Gluthathione
8. Bench
9. Forever Flawless

NO. 9: DINGDONG DANTES
(6 tri-media, 3 print and billboard)

1. Medicol
2. Gran Matador Brandy
3. San Mig Light Beer
4. Touch Mobile
5. Pond’s Pinkish White Cream
6. My Phone
7. Bench
8. Belo Medical Group
9. Mario d’ Boro Shoes

NO. 9: LUCY TORRES-GOMEZ
(6 tri-media, 3 print and billboard)

1. Appebon Kid
2. Del Monte Pineapple Juice
3. Ascof Lagundi Cough Syrup
4. Betadine Feminine Wash
5. Belo Essentials
6. Bench
7. Kashieca
8. Canon Cameras and Printers
9. Mistine White Deodorant

NO. 10: MANNY PACQUIAO
(8 tri-media)

1. Talk n’ Text
2. McDonalds
3. San Miguel Beer
4. Alaxan
5. Nike
6. Circulan 4-1
7. Magnolia
8. Xtreme Magic Sing

Close Shots: KC Concepcion, Toni Gonzaga and Maricel Soriano.

Note: If I missed something, kindly post it in the comments section below so we can update this list.



Anonymous –   – (Monday, January 12, 2009 11:23:00 PM)  

bakit palaging NASa two si pacquiao? kala ko ba 7 siya bakit sa painterview NG interview kay dYan castillejo??

Anonymous –   – (Friday, January 23, 2009 10:58:00 AM)  

noong nasa gma pa si angel..d pa tapos ang teleserye nag shoot na para sa next teleserye...ngayon si marrian na naman at saka si heart...wala na bang iba? gayahin nyo ang kapamilya...may variety...nakakasawa kc pag heart at marian nlang...try nyo naman si jennylyn...tingnan nyo naman ang abs daming talent. may juday, claudine, kristine, angel, anne, bea, maja...ang dami. nakakasawa na talaga si marrian at heart...

Anonymous –   – (Tuesday, February 10, 2009 6:48:00 PM)  

wow ang galing naman ni marian kahit na maraming naninira ang dami pa ding endorsements. It shows na you can't put a good woman down. congrats yanyan. stay as you are

Anonymous –   – (Tuesday, February 10, 2009 10:47:00 PM)  

cheap lng ang talent fee ni marian rivera bargain na bargain siempre ang advertisers kung san makakatipid dun cla.

Anonymous –   – (Saturday, February 21, 2009 6:30:00 PM)  

kulang pa yung ads na nakalagay kay angel bakit wala yung centrum, san mig coffee, san mig iced tea at jag .pati rexona , kulang kulang naman kayo noh..avon perfumes and beauty cosmetcs bakit di pinaghiwalay, bakit kaY MARIAN HINIMAY HIMAY PARA LANG DUMAMI..TRUE YAN MURA NGA SIGURO TALENT FEE KAYA SYA KINUHA...HAHAHA ALAM MO NA CRISIS NGAYON..COST CUTTING

Anonymous –   – (Saturday, February 21, 2009 6:32:00 PM)  

DAPAT ANG CRITERIA FOR THE TOP CELEBRITY ENDORSER IS NOT ONLY DEPENDS SA DAMI NOH, DAPAT YUNG EFFECTIVITY NILA AS ENDORSER, MADAMI NGA TUMAAS BA NAMAN ANG BENTA.

Anonymous –   – (Saturday, February 21, 2009 7:51:00 PM)  

si marian n lng ba ang artist ng gma? kawawa nmn un iba nyang ka co star kinukuha nya lhat ng shows at endorsement ano bayan??

Anonymous –   – (Sunday, February 22, 2009 12:36:00 AM)  

cge kumbinsihin mo sarili mo haha!!!

Anonymous –   – (Wednesday, February 25, 2009 12:51:00 AM)  

naku hindi ibig sabihin pag kinuha na magendorse ay magaling na and product , kasi sila ang sikat at madalas nakikita sa tv , ibig sabihin din non mataas and bayad sa kanila kaya asahan mo yang product tataas din ang presyo; paano nila babawiin ung binayad sa celebrity di sa mga consumer din .

Anonymous –   – (Wednesday, September 02, 2009 3:36:00 PM)  

kaya lang anjan c marian kc ang baba lang ng bayad sa kanya..hindi kc sya marunong mag english kaya mababa ang worth nya.ang pangit nya kayang pakingan mag english..she's not that effective..nagmumukhang cheap ang mga products na ini-endorse nya..sorry marian, ang daming naiinis sayo..especially mga sosyal and educated people..cheapipay ka kasing tingnan.

Anonymous –   – (Tuesday, October 20, 2009 6:03:00 PM)  

im sad.. wala si megastar sharon cuneta. sa marketing world, she has been the most effective endorser up until now. recount!!

Anonymous –   – (Tuesday, October 27, 2009 2:26:00 PM)  

bakit tinitira nyu c marian kasalanan ba nyang madami xang endorsement..eh mas patapon nga yang c angel muka kcng pera

Anonymous –   – (Tuesday, February 22, 2011 4:30:00 PM)  

i like marian...kaya dont judge her malay niu she'll become the next judy ann santos hahahah...queen ng gma...hehehe,,peo d nia mt2patan s pagiging queen c juday..

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